When branding yourself, your business, you want to make sure you are giving out a great impression from the very first second they land on your page. The appearance of your profile and its given information is an opportunity to make the impression that will give you the business lead you are seeking for.
Author: Rúna Magnúsdóttir
Runa Magnusdottir, ACC Executive Coach from ICF and a certified Passion Solutions for Business Facilitator. Runa is is an international speaker/trainer and the founder & CEO of Connected-Women.com a global social search and networking site for professional women used by organizations of women entrepreneurs worldwide.
Her passion is to give joy and support people to grow and live a prosperous life.
As Connected-Women.com is an open community you can use your profile on the site as your professional profile and link to in when posting content on the internet. Adding the URL to your professional profile into your automatic e-mail signature is a great way to create trust & respect to your expertise.
When setting up your profile on Connected-Women, keep these 6 easy steps in mind.
- Post a photo of yourself. Remember, you are building your brand, there are people involved, reading your profile, making up their minds, if you are the right person to contact. Think about how likely you would contact somebody with a WC icon on its profile?
- Who are you? Define what you're about. What is your passion? Give a detailed summary on what motivates you to be exactly who you are. Allow yourself to be creative to keep your readers learning more about you. Received any award or recognitions? Be sure to post on your profile.
- What do you offer? Provide your "30 Second Elevator Pitch"- This will let everyone know what your mission is and if you can possibly benefit them with your services or product.
- What are you looking for? What sort of connections are you looking for? Are you looking for suppliers? Resellers? Special targeted groups? List it down.
- Linking- Set links to your blog, website and other social networks. Guide them to other ways they can connect with you if needed by making these links easy to find on your profile.
- Keep paragraphs short and concise- Last but not least make sure your profile is understandable and readable. Put yourself in "unique" viewer's shoes and re-read the information that you have provided. Does it flow? Is it easy to keep up with or are you being pulled in every which direction?
When you have your profile all set up, be sure to post the URL to your profile each time you participate in the social media world. Another highly successful way is to link your profile to your automatic e-mail signature, even use the special badge on your CW profile to your automatic e-mail signature.
Your CW URL is easy to remember simply www.Connected-Women.com/Your User Name
What else can you to do build up more visibility to your professional profile?
All activities give you greater visibility, such as writing articles, posting comments, giving recommendations to other members etc.
Before you know it you will be in the eyes of the world a professional connected woman!
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