Why do we need Public Relations?
Public Relations Consulting includes:
- Creating a well thought-out communications plan, identifying your business goals, target audiences, product or service, competition, the messages you want to convey to your audience, and what communication vehicles will best achieve your objectives.
- Building publicity and credibility for your organization through editorial coverage in major newspapers and television as well as in the general media, including weeklies and local publications, technical publications, special interest consumer publications, secular publications, newsletters, broadcast media, electronic wires and databases, and the Internet.
- Encouraging the media to call your organization by providing them a steady stream of press releases, story pitches, op-ed pieces, letters to the editor, press conferences and direct interviews with reporters and editors, and promotional materials.
- Adding other vehicles of public relations to your communication plan, such as newsletters, special events, direct marketing campaigns, community relations activities, public speaking engagements, as well as internal communications programs with employees, shareholders, and volunteers.
- Leveraging your PR position to gain even more publicity.
- Preparing for that inevitable "crisis" by building positive relationships with the media.
- Incorporating public outreach and community relations into your communications plan.
Want to participate in our LIVE Teleseminars?
Just sign up, click here, and we will send you update on our next Teleseminars.
HOW TO GET STARTED
Each of the Teleseminar is recorded so that you can purchase individual episodes for only USD 19.97 or purchase the whole series and receive 30% discount at only USD 55.90 to download and listen at your own convenient time (Value USD 79.88)
Once you have purchased your episode or series, you will get an e-mail from us, with a link to where you will be able to download and listen to the seminars at your own convenient time.
Ready to go?
We look forward seeing you get connected with other women entrepreneurs worldwide on Connected-Women.com
Our goal is to see women and their companies GROW!
The Connected Team
Ep 1: The Brand Called YOU
September 16th, 2009 @ 3:00pm GMT with Mary Schnack
Join our PR EXPERT Mary Schnack in this Teleseminar "The Brand Called YOU!
You must create your brand, your identity, for your business and FOR YOURSELF.
YOU are a brand.
What do you stand for? What makes you unique in your field? What makes people remember you and want to do business with you again? It's not an easy question for most people to answer!
It doesn't matter what size your business is, how much revenue you create or how many employees you have - or even if you work for someone else. YOU are a brand. When you can define your brand, you can successfully market YOU.
Want your customers to perceive you as the only place to shop? The best service they ever had? The most helpful/caring/involved person they ever dealt with? To remember you? To know what to expect and be satisfied every time?
Join us to learn how branding your uniqueness will move you ahead of your competition.
Mary Schnack has more than 30 years of experience in journalism, public relations and public affairs, crisis communications, writing, and marketing communications. Mary also has been giving speeches and presentations worldwide for more than 25 years. She was the recipient of the 2004 U.S. Small Business Administration's Women in Business Advocate award for the Arizona District and Region IX and in 2008 she was awarded The International Alliance for Women Inaugural World of Difference 100 Awards and Member of the Year for Women Impacting Public Policy.
Purchase this downloadable seminar at only USD 19,97 and receive FREE E-BOOK "PR That Works"
Ep 1: The Brand Called YOU
Ep 2: Be The EXPERT That You Are
October 13th, 2009 @ 3:00pm GMT with Mary Schnack
Mary Schnack our PR & Communication EXPERT
As an entrepreneur or business person, we are obviously an "expert in our field" because we have built a business around a certain specialty. What most people don't understand is that "expertise" doesn't necessarily have only one definition. It doesn't have to mean you're the "most knowledgeable" but it DOES mean that you have to get out there.
One of the most effective public relations tactics you can employ in your business is to let the media, your clients and potential clients, and your community, know that you are an expert in your field.
Editorial coverage of your business has up to ten times more credibility than an advertisement for your business.
This seminar covers
• Ways to generate media coverage as an expert.
• Blowing your horn versus communicating your passion
• Becoming a valuable resource
• Being an expert in other areas of your life
This type of branding is also cost effective, because the better established your relationships are with the media and within your communities, the fewer resources you will expend on PR.
Purchase this Teleseminar at only USD 19.97 and receive a downloadable file as well as handout.
Ep 2: Be The EXPERT That You Are
Ep 3: Crafting Messages for Success
November 17th, 2009 @ 5:00pm GMT with Mary Schnack
CRAFTING MESSAGES FOR SUCCESS
The way we craft our "messages" is imperative to success-the success of an interview, the success of a project, the success of a conflict resolution. What messages need to be communicated? By having points prepared in advance you can often control the communication and make it a win-win by keeping a conversation, presentation or interview on-track.
This seminar will cover:
• Determining the messages you want to get across
• Creating baseline message points
• Adjusting message points for different situations and audiences
• How to work the message points into the conversation
Purchase this episode at only USD 19.97 and receive a downloadable link for you to listen to at your own convenient time
Ep 3: Crafting Messages for Success
Ep 4: Communicating During Life's Crises
December 10th, 2009 @ 3:00pm GMT with Mary Schnack
Join us with our PR EXPERT Mary Schnack in the teleseminar "Communicating During Life's Crises"
Thursday, December 10th 2009 at 8 a.m. MST - 10 a.m EST 3 p.m. GMT (London UK)
Click here to convert to your time zone.
Click here to save your seat on our FREE LIVE event
Communicating During Life's Crises
What do you do when you have to reprimand an employee?
How do you handle an upset customer who has made an unreasonable request?
What if unfavorable information is leaked to the media about your business?
How do you bring up a delicate issue with your significant other?
The way we communicate in times like these determines whether or not a "situation" escalates into a "crisis" or is constructively managed by the right approach. The same techniques used by corporate executives during a media crisis can be applied to those day-to-day communications where we experience difficulty in making our message understood.
Learn new communication tools on the spot for times of "crisis" which will give you more satisfaction, confidence, and less stress in your business and social relationships.
The same techniques used by corporate executives during a media crisis can be applied to those day-to-day communications where we experience difficulty in making our message understood. You already know what type of information, categorically, your audiences are looking for.
Now, what do you want them to know? By clearly presenting your key points, you sound sincere and credible. By keeping a clear head (thanks to preparation and message points), you can speak succinctly and powerfully.
Learn new communication tools on the spot for times of "crisis" which will give you more satisfaction, confidence, and less stress in your business and social relationships.
Purchase this episode for only USD 19.97 and you receive a downloadable link for you to listen to at your own convenient time.
Ep 4: Communicating During Life's Crises
Ep 5: Media Training 101
January 13th, 2010 @ 8:00pm GMT with Mary Schnack
Media Training 101
A reporter from your local business journal calls and wants to interview you for a story on women entrepreneurs ...what will you say? Media training is effective in handling both friendly and difficult media situations. It is essential for standard publicity interviews, and during times of crisis. The seminar encompasses instruction in interview guidelines, techniques for directing interviews, developing message points, and handling different (and difficult) interview styles.
Few things are more exciting -- or more stressful -- than talking to the media. When our level of stress increases, our rational thinking decreases, and we may get tongue-tied and not communicate our message clearly. Media training makes people in the spotlight, or people on the spot, feel comfortable, not only in handling questions, but also in clearly presenting key points while sounding sincere and credible.
Purchase this downloadable episode including the powerpoints at only USD 19.97
Ep 5: Media Training 101
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